You are so right. I occasionally shoot with a group of 9mm XD shooters who continually babble about 9mm being a NATO round and being so much cheaper because it is the standard. To me the 9mm is cheap like my .22. They are both fun to shoot until someone looses an eye. I have found at Wal-Mart .40 is about a $1.50 more per 50. However, all my LEO friends have to qualify quarterly and sometimes give me range ammo they have left. If you total all the free ammo I get I am doing great on the average purchase price. To me, if the recoil is not a problem, self-defense caliber should start with a 4. I get tired of hearing about +p and all that noise. Shot placement is key, but I worked in a prison for a three years. I've had numerous (in the twenties) inmates proudly show their 9mm bullet wounds. I even had one show me his .40 wound where the cop shot him in the leg. I have never had someone show me their. 45 wound. There is a name for people who look at .45 wounds, that person is known as a coroner. Next time a big man at the range says he shoots a nine, ask him if his husband also has guns.